Join us for a compelling conversation with Jessica Elkan, Executive Director of the James Beard Public Market, as we delve into the rich tapestry of Portland’s culinary history and its ongoing evolution. We’ll explore how James Beard’s early experiences in Portland’s bustling markets with his mother ignited a passion that would influence American cuisine profoundly. Jessica will share the nearly two-decade journey to bring the James Beard Public Market to life, transforming from a visionary idea into a tangible space celebrating Oregon’s diverse food culture.

Expect insights into the challenges and triumphs of establishing a public market in the heart of Portland, the significance of honoring Beard’s legacy, and the market’s role in supporting local producers and fostering community connections. We’ll also uncover some lesser-known facets of this journey, offering a fresh perspective on what it means to build a culinary institution that reflects both heritage and innovation.

Jessica Elkan is the Executive Director of the James Beard Public Market, leading the effort to build a seven-days-a-week public market that celebrates Oregon’s agricultural bounty and culinary excellence. Raised in Oregon’s Willamette Valley and growing up in her family’s woodworking business, she developed a deep appreciation for local artisans, makers, and public markets.

With more than two decades of experience in nonprofit leadership, Elkan has launched social purpose enterprises and developed events at the intersection of food and philanthropy to create social impact. She has led initiatives to support underserved communities and has a reputation for strategic vision and civic engagement. Outside of work, Jessica enjoys exploring public markets around the world and is actively involved in her community promoting all things Oregon.